How Many Flavors Has Crumbl Released Total? (All-Time List)
As of 2026, Crumbl Cookies has released over 300 flavors in total since the brand launched in 2017. This number includes permanent staples, limited-time weekly rotations, seasonal specials, celebrity collaboration cookies, brand partnership flavors, and a small group of permanently retired options found in what Crumbl calls the “Cookie Graveyard.” The exact count keeps climbing because new flavors are introduced almost every single week, meaning the all-time total grows continuously.
Why Everyone Wants to Know the Total Flavor Count
If you have spent any time in the Crumbl fandom, you know how quickly the conversation turns competitive. People want to know how many they have personally tried, how many still exist on the rotation, and just how deep this rabbit hole really goes. The question of the total all-time flavor count is one of the most searched topics in the Crumbl community, and the answer is genuinely impressive for a dessert brand that only opened its first location eight years ago.
Crumbl Cookies was founded in 2017 in Logan, Utah, by cousins Jason McGowan and Sawyer Hemsley. They set out to create what they called the world’s best chocolate chip cookie. Nobody predicted that this single ambition would eventually power a brand with over 1,100 locations across the United States and Canada, serving more than a million desserts every single day. And perhaps nobody predicted that the flavor library would grow to become one of the most expansive in the modern dessert industry.
The Official Flavor Count: What We Know
Crumbl does not publish a rolling public tally of its total all-time flavor count the way a streaming service might announce its library size. What we do know comes from a combination of Crumbl’s own app, fan-tracking resources, and the brand’s own weekly announcements.
By 2025, multiple sources tracking the weekly lineups had documented over 300 individual flavors in the Crumbl catalog. This figure encompasses everything from the enduring Milk Chocolate Chip Cookie that has been on the menu since day one, to experimental one-week-only drops like the Almost Everything Bagel cookie, which became one of the most talked-about misses in the brand’s history. Fan community sites have compiled A to Z databases spanning hundreds of entries, and dedicated trackers like Bellewood Cottage document new entries every single week in real time.
To put this number in perspective, consider the pace of releases. With a rotating weekly menu that historically introduced three to seven flavors per week, and with the brand operating continuously for roughly 400 weeks since 2017, the math supports a catalog that easily surpasses 300 distinct creations. The rate at which new flavors are introduced, including brand collaborations, seasonal drops, and entirely original concepts, ensures that number will continue to rise.
How the Weekly Rotation System Works
Understanding the flavor count requires understanding the rotation model that makes Crumbl what it is.
As of 2026, Crumbl operates with a restructured menu format. Six Classic Flavors are available every single day of the week. These include the Milk Chocolate Chip Cookie, the Pink Sugar Cookie, the Chocolate Crumb Cookie featuring Oreo, the Brownie Batter Cookie, the Snickerdoodle Cookie, and the Celebration Cake Cookie. These represent Crumbl’s anchor offerings, the flavors the brand considers iconic enough to stay permanently available.
In addition to those six staples, four rotating flavors change every Monday. These are the flavors that drive most of the weekly excitement, the social media posts, the line-outside-the-door moments, and the “did you see what’s coming this week” conversations in fan communities every Sunday night when the new lineup drops. On Thursdays, Crumbl also offers Crumbl Thins, a crispier cookie format available one day per week.
Before this 2026 restructure, Crumbl previously offered seven rotating desserts per week, including a broader mix of cookies, bars, brownies, pies, and cake-style items. This older format is part of why the all-time count grew so quickly.
The Cookie Graveyard: Flavors That Were Permanently Retired
One of the most fascinating corners of the Crumbl universe is the Cookie Graveyard. This is a section within the official Crumbl app where flavors that have been permanently retired are cataloged. It is the brand’s way of acknowledging that not every experiment works out, while also giving the community a place to find closure on flavors that simply disappeared.
As of early 2024, around 15 flavors were listed in the official Cookie Graveyard. The common thread among them was below-average ratings. Most of the retired cookies garnered only around three stars out of five from customer reviews, which is a meaningful signal for a brand that tracks consumer feedback as closely as Crumbl does. Among the graveyard occupants are:
Bubble Gum Cookie (rated 3.0 stars), widely considered one of the brand’s most unusual flavor swings. The concept of a dessert that tastes like chewing gum divided customers sharply and ultimately failed to build a returning audience.
Chocolate Malt featuring Tootsie Rolls (rated approximately 3.19 stars), which leaned into retro candy nostalgia but did not land the way Crumbl hoped.
Almost Everything Bagel Cookie (rated around 3.21 stars), which became something of a legendary miss in the community. A savory-leaning cookie rolled in a seed mix and topped with cream cheese was a bold swing that generated enormous discussion, though not the kind of love that brings a flavor back.
Chocolate Sprinkle Cookie (rated 3.49 stars), which did not distinguish itself enough from other chocolate options to earn regular rotation slots.
The existence of the graveyard says something important about Crumbl’s approach. The brand genuinely experiments, accepts failure publicly, and uses customer feedback through app ratings and social media commentary to shape future decisions. It is a more transparent quality control loop than most food chains operate with.
Flavor Categories in the All-Time Crumbl Library
With over 300 flavors in the vault, it helps to think about the catalog in categories. Crumbl’s entire history of releases breaks down into several broad groups, each with dozens of entries.
The Chocolate Universe
This is the largest single category in Crumbl’s history. It includes pure chocolate chip cookies in multiple variations, brownie-style cookies, cookies and cream creations featuring Oreo, chocolate malt cookies, dark chocolate cheesecake cookies, chocolate peanut butter combinations, and assorted fudge-based formats. The Milk Chocolate Chip remains the flagship, but the chocolate branch of the Crumbl family tree extends to dozens of distinct entries.
Cheesecake and Cream Cheese Inspired Flavors
This is one of Crumbl’s strongest creative categories. New York Cheesecake, Raspberry Cheesecake, Blueberry Cheesecake, Strawberry Cheesecake, Key Lime Pie, and Coconut Cream Pie all fall into a cluster of chilled, dessert-within-a-cookie experiences that have become consistent fan favorites. The New York Cheesecake cookie is particularly notable because Crumbl reworked and improved it multiple times based on feedback, turning an early version that received mixed reviews into one of the brand’s most beloved offerings.
Fruit-Forward Flavors
Lemon glaze cookies, strawberry cookies, peach cobbler cookies, blueberry muffin cookies, mango chili lime, apple cider-inspired creations, and tropical combinations form a substantial portion of the rotating menu history. These flavors tend to peak in spring and summer and often sell out faster than expected due to their perceived lighter profile compared to the chocolate-heavy options.
Seasonal and Holiday Flavors
Crumbl has built an entire holiday calendar around its flavors. Pumpkin Cheesecake and Pumpkin Pie cookies dominate autumn. Peppermint Brownie, Eggnog, and Christmas Sugar Cookie variants own December. Valentine’s Day brings pink and red frosted options. Halloween gets dedicated limited runs. Cornbread Cookie, which became one of the brand’s most unexpected cult favorites, often surfaces around Thanksgiving. Churro cookies and cinnamon-forward options hold strong during colder months. The seasonal catalog alone likely accounts for several dozen distinct entries in the all-time total.
Dessert Mashup and Non-Traditional Formats
Starting around 2022 and accelerating through 2023 and 2024, Crumbl began pushing its menu beyond conventional cookies into bars, brownies, cake-style items, pie-inspired desserts, cheesecake cups, mousse cups, and milkshake-flavored cookies. Tres Leches Cake, Dirt Cake, and French Toast Cookie all represent this experimental direction. Crumbl Thins, introduced as a crispier format available exclusively on Thursdays, opened an entirely new format category in 2026.
Brand Collaboration Flavors
Crumbl has partnered with some of the most recognizable names in food and candy for co-branded cookies. Reese’s Peanut Butter Cup Cookie, cookies featuring Oreo, Kit Kat Wafer Cookie, Twix Caramel Shortbread, Chips Ahoy Blue Monster Cookie, M&M’s cookies, Biscoff Pie Cookie, Lucky Charms Mallow Creme, and many more have come through the lineup in collaboration with parent brands like Mondelez, The Hershey Company, and Mars. These partnerships consistently generate some of the highest foot traffic and fastest sell-outs in any given week.
Celebrity and Pop Culture Collaboration Cookies
Crumbl spent its first several years growing organically without celebrity partnerships, deliberately choosing to let the product speak for itself. That changed in late 2023 when a downturn in sales pushed the brand to reassess its strategy. What followed was a rapid-fire series of high-profile collaborations that added a new dimension to the flavor catalog.
The first major celebrity collaboration was the Wonka’s Wildly Wonderful Red Velvety Cookie, released in December 2023 to coincide with the Willy Wonka film. This was followed in early 2024 by the GUTS Cookie, created in partnership with Olivia Rodrigo to promote her album and tour. The cookie featured a purple aesthetic with triple-berry jam, vanilla buttercream, and glitter star sprinkles that were almost engineered for Instagram. Rodrigo actively promoted it throughout her tour, posting TikToks and Instagram stories eating the cookie, which drove the collaboration to viral heights.
Later in 2024, Crumbl worked with Kylie Jenner and Kylie Cosmetics, followed by a tie-in with the Beetlejuice film, a holiday brownie with Jimmy Kimmel, and the Rob’s Backstage Popcorn Caramel Cookie with the Jonas Brothers in January 2025. In April 2025, the Kardashian-Jenner family took over the entire rotating menu for one week with six cookies, each designed to reflect a different family member’s personality and taste profile. Singer Benson Boone joined the collaboration roster in June 2025 to promote his album American Heart.
Each of these counts as a distinct flavor in the all-time total, and with collaborations becoming a core part of the brand strategy, this subcategory alone will continue growing.
The Flavors That Define Crumbl’s Legacy
While ranking over 300 flavors is inherently subjective, fan communities, app ratings, and sales behavior have established a clear consensus around the most beloved entries in Crumbl history.
The Milk Chocolate Chip Cookie is the unanimous standard bearer. It is the cookie that inspired the brand’s founding and the one that every other cookie is implicitly measured against. Its presence on the permanent menu is not just tradition; it is the brand’s anchor identity.
The Classic Pink Sugar Cookie is the second pillar, a soft vanilla base with pink almond-scented frosting that has become so visually associated with Crumbl that it practically is the brand. When Crumbl briefly removed it as a permanent staple in 2022, the customer response was intense enough that it factored into later menu restructuring decisions.
Beyond those two flagships, the Raspberry Cheesecake, Coconut Cream Pie, Key Lime Pie, Cornbread, Oreo-based cookies, Peanut Butter featuring Reese’s, and the Brownie Batter Cookie round out the flavors that fans most consistently name as the best the brand has ever produced.
How to Track Every Flavor Crumbl Has Ever Made
For enthusiasts who want to see the actual list, several community resources document the complete catalog:
Bellewood Cottage maintains one of the most comprehensive databases of all Crumbl flavors ever released, including real photos, customer ratings pulled from the Crumbl app, and weekly past menu archives going back years. It is probably the most thorough fan-run resource available.
Elle Makes Dessert specializes in category-by-category breakdowns, covering all chocolate, all chocolate chip, all fruity, and all cheesecake variants separately. The site also maintains a detailed Cookie Graveyard page that tracks permanently retired flavors with their app ratings.
The official Crumbl app remains the most authoritative source. It tracks every flavor you have personally tried through the Cookie Journal feature, lists current graveyard residents, and shows ratings across the entire catalog. If you want to know how many of the 300-plus flavors you personally have sampled, the app is where that answer lives.
What the Number 300-Plus Actually Means
It is worth pausing to appreciate what 300-plus flavors in eight years actually represents as a creative achievement. That pace is approximately one new flavor every single week, sustained without interruption since 2017. For context, most bakery chains operate on menus of perhaps 10 to 20 items that change seasonally at most. Crumbl’s volume of creative output is genuinely unprecedented in the specialty cookie space.
It also explains some of the brand’s challenges. With a rotating library this large, demand forecasting becomes enormously complex. Some flavors go viral on TikTok and sell out in minutes. Others sit in the warmer all evening. Managing production for a different set of recipes every single week, across 1,100-plus franchise locations staffed by teams still learning new techniques, is operationally demanding in ways that simpler menus never would be.
But the creative ambition is clearly a feature, not a bug. The weekly drop model, borrowed by co-founder Jason McGowan’s own admission from the fashion industry’s concept of limited releases, is what keeps Crumbl culturally relevant in a way that no static menu ever could. When every week brings something genuinely new to try, the conversation never stops.
Summary: The All-Time Crumbl Flavor Count at a Glance
The full picture looks something like this:
Total flavors released since 2017: over 300 and growing
Currently available classics (permanent menu): 6 anchors including Milk Chocolate Chip, Pink Sugar, Brownie Batter, Snickerdoodle, Chocolate Crumb with Oreo, and Celebration Cake
Rotating weekly additions: 4 per week as of 2026, plus Crumbl Thins on Thursdays
Permanently retired graveyard flavors: approximately 15 as of early 2024
Celebrity and pop culture collaboration entries: 10-plus major named collabs since December 2023, each adding at least one distinct flavor
Brand partnership flavors (Oreo, Reese’s, Kit Kat, Twix, M&Ms, Biscoff, and others): several dozen across the catalog’s history
If you have tried 50 Crumbl flavors, you have sampled roughly one in six. If you have hit 100, you are in rare company. And if you are somehow working toward the full 300-plus? You have a very busy, very delicious project ahead of you.
Related topics: Crumbl Cookies rotating menu, Cookie Graveyard, Crumbl celebrity collaborations, Olivia Rodrigo GUTS cookie, Kardashian-Jenner Crumbl collab, Crumbl Thins, Bellewood Cottage flavor tracker, Elle Makes Dessert, Crumbl Cookie Journal, Jason McGowan, Sawyer Hemsley, Crumbl franchise model
