Crumbl Cookie This Week: Current Flavors, What’s New, and Whether It’s Worth Buying

If you are checking the crumbl cookie this week, you are not browsing for background. You are deciding whether the current lineup is worth buying right now.

Crumbl changes its menu every week. Some weeks deliver limited flavors that sell out fast. Other weeks repeat safe options that many people skip. This page exists to remove guesswork. You will immediately see what matters, how to judge the lineup, and when it makes sense to order versus wait for the next rotation.

The goal is simple: help you make a confident decision in minutes, not after scrolling through fluff.

Crumbl Cookies Menu

Week: December 29 – January 3, 2026
Estimated Prices (USD)

CategoryCookie / ItemEstimated Price (USD)Notes
New FlavorStrawberry Brownie (NCD)$4.50 – $5.50 per single cookieBrand New Cookie
CookieBirthday Cake Cookie ft. Oreos$4.50 – $5.50Oreo-inspired
CookieS’mores Skillet Cookie ft. Hershey’s Chocolate$4.50 – $5.50Premium ingredients
CookieNilla Bean Cupcake Cookie$4.50 – $5.50Creamy classic
CookieWaffle Cookie$4.50 – $5.50Unique concept
CookieNew York Cheesecake Cookie$4.50 – $5.50Cheesecake-style dessert
Classic CookieMilk Chocolate Chip Cookie$4.50 – $5.50Weekly staple
ExtrasCookie Decorating KitsTypically $9.99 – $14.99*Seasonal add-on (estimate)

Box Pricing Examples (Optional for reference):

  • 4-Pack Box: ~$16.00 – $19.00 (best value for tasting multiple flavors)
  • 6-Pack Box: ~$24.00 – $28.00 (popular choice for sharing)
  • 12-Pack Party Box: ~$42.00 – $50.00 (events/parties)

Crumbl does not officially publish decoration kit pricing and varies by store or seasonal promotion; the figure above is an industry estimate based on similar bakery kit offerings.

See Full Crumbl Cookies Prices!


This Week’s Crumbl Cookie Lineup (Updated Weekly)

Each week, Crumbl releases a rotating menu built around variety rather than permanence. The lineup usually includes six to eight cookies designed to cover different taste preferences and textures.

What you can expect in a typical week:

  • One chilled cookie, often cream-based or fruit-forward
  • One chocolate-heavy option, usually dense and rich
  • One classic base, such as sugar or a chocolate chip
  • One specialty or limited-time cookie, tied to a theme or season
  • Supporting flavors that rotate back periodically

The exact names change weekly, but the structure stays consistent.

How to judge this section quickly:
If the lineup includes a true limited-time specialty and a chilled cookie, most buyers rate the week above average. If it is dominated by basic bases with familiar toppings, many experienced customers wait for the next rotation.


This Week’s Crumbl Cookie Menu — Full Flavor List

Crumbl Cookies Box Flavor Options

This Week’s Menu: December 29 – January 3, 2026

Available Flavors (Choose Any Combination)

  1. Strawberry Brownie (NCD) – Brand New
  2. Birthday Cake Cookie ft. Oreos
  3. S’mores Skillet Cookie ft. Hershey’s Chocolate
  4. Nilla Bean Cupcake Cookie
  5. Waffle Cookie
  6. New York Cheesecake Cookie
  7. Milk Chocolate Chip Cookie

6-Pack Box (Choose Any 6)

Customers may select any six cookies from the flavors listed above, including duplicates of the same flavor.


12-Pack Party Box (Choose Any 12)

Customers may select any twelve cookies from the weekly lineup, with full flexibility to mix or repeat flavors.

Quick Highlight:

  • Fan-favorite classics: Milk Chocolate Chip, Snickerdoodle Cupcake
  • Seasonal or limited picks: Lemon Créme Crunch
  • New or surprise flavors: Peanut Butter Brownie Swirl
"Top-down view of this week’s Crumbl Cookies flavors including Milk Chocolate Chip, Birthday Cake, Snickerdoodle, and limited-time new releases."
“This week’s full Crumbl Cookies lineup, featuring new, seasonal, and fan-favorite flavors.”

What’s New vs What’s Repeating (Why This Matters)

Not every cookie on the weekly menu carries the same value. The fastest way to decide is to separate new or limited-time cookies from repeat rotations.

New or Limited-Time Cookies

These are designed to create urgency. They usually appear once, then disappear for months.

Choose these if you:

  • Want something you cannot get most weeks
  • Like themed or seasonal flavors
  • Plan to visit early in the week

These cookies are also the most likely to sell out.

Repeating Cookies

These return several times a year with minimal changes.

Choose these if you:

  • Missed them on a previous rotation
  • Prefer familiar flavors
  • Are you buying for a group with mixed tastes

Skip the week if most options fall into this category and you have already tried them.

Key takeaway:
A strong week balances one standout new cookie with one or two proven favorites. Weeks built mostly on repeats deliver lower value for many buyers.


"Infographic showing Crumbl Cookies flavors with details on texture, sweetness, frosting, and approximate calories for each cookie."
“Visual guide to Crumbl Cookies: flavor type, texture, sweetness, and calorie info at a glance.”

The Buy / Skip Filter™ (Make the Decision in 30 Seconds)

Before you order, run the lineup through this filter. It prevents impulse buys and post-purchase regret.

Buy this week if at least two of the following are true:

  • One cookie is clearly a limited-time or themed cookie
  • There is a chilled or filled option
  • One flavor has strong repeat demand from past rotations
  • You plan to visit from Monday through Thursday

Skip this week if most of these apply:

  • The lineup is dominated by basic bases with minor variations
  • No specialty cookie stands out
  • You bought a similar menu recently
  • You are visiting late on the weekend

This framework mirrors how frequent buyers decide. It favors novelty, timing, and payoff rather than brand loyalty.

Are Flavors the Same at Every Location?

Yes. Crumbl runs a nationwide weekly menu. The same flavors are scheduled across all U.S. locations during the same week.

What can differ is availability.

Factors that vary by store:

  • How quickly popular cookies sell out
  • End-of-day inventory
  • Staffing and baking cadence

This is why two customers can visit on the same day and have different experiences.

Practical advice:
If a specialty cookie matters to you, order earlier in the day or earlier in the week. Late evening visits carry the highest risk of limited choice.

"Diagram showing storage and reheating methods for Crumbl Cookies including room temperature, fridge, freezer, microwave, and oven tips."
“How to store and reheat your Crumbl Cookies to maintain freshness and flavor.”

When the Menu Changes and Why Timing Affects Your Order

Crumbl resets its lineup once per week. The change typically happens late Sunday, with the new menu running through Saturday night.

Timing influences both selection and quality.

Best time to buy:

  • Monday through Thursday
  • Earlier in the day

These windows offer the full lineup and fresher batches.

Higher risk times:

  • Friday evenings
  • Saturday nights

By then, the most popular cookies are often sold out, and substitutions are common.

Why this matters:
If your decision depends on one specific cookie, timing matters as much as the menu itself. Many negative experiences are timing issues, not menu quality issues.


Who This Week Is Not For

Not every Crumbl week fits every buyer. Skipping can be the right choice.

This week may not be a good fit if you:

  • Prefer low-sugar or lightly sweet desserts
  • Want smaller, portion-controlled treats
  • Only buy traditional flavors without fillings or frosting
  • Expect the same menu every visit

Crumbl designs its rotation around indulgence and novelty. If those are not your priorities, waiting for a future lineup often leads to better satisfaction.

"Collage of Crumbl Cookies fan comments and reviews from social media showing opinions on weekly flavors, store variations, and customer experiences."
“Real feedback from Crumbl fans on weekly flavors, fan favorites, and store experiences.”

Frequently Asked Questions (FAQ)

Do cookies sell out during the week?
Yes. Limited-time and specialty cookies often sell out first, especially after midweek. Availability drops fastest on weekends.

Can I see next week’s flavors early?
Previews usually appear late in the week, but ordering is locked to the active menu. You cannot pre-order future rotations.

Are all weekly cookies available all day?
They are baked throughout the day, but once a flavor sells out, it may not return before closing.

Is ordering online safer than walking in?
Online orders reduce risk, but inventory can still change quickly during peak hours.


After repeated weekly rotations, clear patterns emerge.

Weeks with one standout specialty cookie generate the highest satisfaction. Buyers feel they have tried something unique. Chilled or filled cookies also drive repeat visits because they offer contrast in texture, not just flavor.

Weeks built mostly on safe repeats perform worse. Even when the cookies are good, buyers report less excitement and more regret about spending.

Timing compounds this effect. Early-week visits align with better selection and fresher batches. Late-week visits amplify disappointment, especially when the desired cookie is gone.

These outcomes are consistent regardless of location.

Final Decision Guidance

You do not need to love every cookie in the box. You only need one that justifies the trip.

If this week includes:

  • One limited-time or themed cookie
  • One chilled or filled option
  • An early-week visit window

It is usually worth buying.

If not, skipping is rational. The menu will change soon.

That is how most experienced customers approach each rotation.

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